Projects
MC NEAT
Savraj has also spearheaded the production of interactive multimedia for RWP Ron Winter Productions responsible for the UK catalogue for the infamous Deathrow Records and many other up and coming music artists, such as Michelle Anthony AKA MC Neat.
MC Neat has now been nominated for BRIT Awards and has won MOBO Awards, and having 10 top singles, major album releases and a collection of gold certified compilations.
The MC Neat project was designed to shed the older image of the artist from his original work which established him as “garage” MC, to a now more sophisticated smooth rnb rapper/ lyrist. The MC Neat project was design and developed from concept to production to promote the launch of a new album (Neat Situations) and to mark the transition period from switch over to a more commercial genre. The album features collaborations with Diana Ross and Tupac. Savraj was the sole producer of the website responsible for new co-operate identity, graphics reproduction and production of all interactive media.
“I fell in love with the album and listened to it obsessively in order to develop and implement a design which best reflects Michelle’s work and more importantly his lyrics. Also being family with some of his earlier work (a little bit of luck) resulted in creative synergy between music and multimedia. My favourite track off the album was try me a try which is the instrumental playing in the background of the site. The project was excellent as I had creative control in everything include compilation and arrangement of music for the site.”
