Hello and welcome to the official blog of Savraj Singh Matharu - Multimedia Designer, Developer and Visiting Lecturer at the University of Westminster, visionary and ambassador of Multimedia.
Savraj is best known for his digital portfolio and for his unique 3D Flash animations and sound synchronisation for animation. Since 1999, Savraj has focused on developing innovative ways to blend Flash, Video, 3D and Photography to form a new style of aesthetically pleasing and user friendly Multimedia, delivered exclusively through the web. His expertise in both Flash vector and raster 3D has brought much attention to his work. Savraj has created websites, design and animation for renowned commercial music companies and artists including Deathrow Records, MC Neat & up and comming artists.
Savraj now finds himself working closely within the music industry and close to music artists in developing multimedia that best reflects the artist’s music as part of production and distribution, including multimedia for mobile devices, advertising and establishing the artist through brand identity.
Originating from an industry background and spearheading commercial projects in Multimedia Savraj aims to bridge the gap between academia and industry, having experienced both dimensions, calling upon knowledge, expertise within fresh new innovation and dynamic teaching style, he now teaches throughout the University of Westminster in three different schools (Media Arts & Design, School of Computer Science, and School of Informatics) and on a number of degree programs including undergraduate and postgraduate within modular study, and runs over a dozen modules throughout the University, as well as running his own studio.
I enjoy reworking and structuring modules and bringing them up to date with current practices used in industry, including collaboration from outside academia. I am best known for my enthusiasm, thoroughness and meticulous attention to detail at the University. I love working at the University of Westminster as it was one of the first institute to offer a Multimedia as a degree classification. The University now runs a number of prestigious courses with excellent departments, boasting a number of highly qualified and skilled lecturers.
Here you will find lots of useful information concerning Multimedia, contemporary design and fresh innovation aimed for the students. Hopefully you should find content posted on the site inspiring, helpful and useful.
Everyone is welcome, I hope you enjoy - SS.
